A new case study by Katz Radio Group highlights radio’s role in driving year-round e-commerce engagement. An e-commerce company ran a six-week AM/FM radio campaign in two markets, using local DJ endorsements in one and brand spots in the other. Katz Analytics tracked the campaign’s effectiveness, revealing a 27% average lift in web traffic due to radio. The DJ endorsement market saw a 33% increase, while the brand spot market saw a 23% lift. This demonstrates radio’s ability to drive consumer action, especially during peak shopping seasons. Radio’s consistent audience reach throughout the year, with 118.4 million weekly listeners in large markets, makes it a reliable marketing choice. Unlike seasonal TV schedules, radio offers fresh, live, and local programming daily, maintaining relevance and engagement. Katz emphasized radio’s effectiveness for e-commerce businesses, providing impactful consumer connections beyond holiday campaigns.