With the 2024 election cycle over, broadcasters are evaluating strategies for future elections. The 2024 election saw record political ad spending, nearing $11 billion, a 20% increase from 2020. Broadcast media remained the top platform for political ads, but digital platforms like connected TV and over-the-top streaming are gaining market share, with CTV/OTT spending nearing $1 billion. Broadcasters are advised to adopt integrated advertising solutions combining traditional and digital offerings. The 2026 midterms, with 36 governor’s races and 33 Senate seats, will drive significant spending. Broadcasters should prepare for shifts in buying habits and leverage digital platforms for fundraising and engagement. Investing in digital capabilities while maintaining traditional media’s trust and reach will position broadcasters well for future political ad spending.