Townsquare Media partners with Midlands Media Group.

Townsquare has signed a strategic agreement to provide its Ignite white-label digital advertising platform to Midlands Media Group, which operates two radio stations and a digital news service in Columbia, South Carolina. The deal allows the local operator to sell targeted programmatic digital campaigns to regional advertisers using proprietary technology and execution services managed by Townsquare Media.

This marks the sixteenth strategic alliance for the Townsquare Media Partnerships division since it launched in 2024. The division now extends the company’s digital sales reach into 41 markets outside of its owned-and-operated radio footprint. Townsquare executives noted that digital operations currently generate more than half of the company’s total revenue and profit.

Source: Townsquare Media