The Radio Advertising Bureau (RAB) has unveiled a new mission statement and strategic goals for 2025, aiming to strengthen and support America’s radio broadcasters. After a year of leadership transitions, RAB President & CEO Mike Hulvey emphasized the organization’s long-term vision, saying, “What’s important 10 years from now for the members of the RAB? What are we doing today to prepare for it?” The new mission statement reads: “RAB is the not-for-profit trade association dedicated to advancing America’s radio broadcasters. In support of our members, RAB focuses on driving revenue by promoting radio in all its forms. We enhance professional skills with services, resources and continuous training opportunities while supporting programs to attract and retain talent across the industry.” For 2025, RAB will focus on advocacy, training, and workforce development, alongside tools like This Is Radio and changes with Nielsen’s three-minute model. Board Chair Erik Hellum urged action, saying, “We have a lot of work to do.”