New York has introduced the LOCAL Act, a bill aimed at incentivizing small businesses to invest in local radio advertising through tax credits. Proposed by Senator Monica Martinez and Assembly Member Jen Lunsford, the legislation would offer an 80% tax credit on local radio ad spending, up to $5,000 per business annually. A total of $10 million in tax credits will be available each year, with $6 million reserved for minority-, women-, and veteran-owned businesses. To qualify, businesses must advertise on stations that employ at least one local journalist and provide weekly local news. New York State Broadcasters Association President David Donovan noted concerns, stating, “Advertising is already 100% deductible as a business expense in New York.” Despite this, Senator Martinez championed the bill, saying, “This legislation fosters a cycle of growth, allowing small businesses to expand their reach while investing in the media outlets that keep New Yorkers informed.”