The National Association of Broadcasters (NAB) praised its Hispanic Media GOTV Coalition for boosting voter turnout in the 2024 elections. Led by Vice President Liliana Rañón, NAB highlighted key partners like Entravision, Salem Media, Bustos Media, and NALEO for reaching Hispanic communities. TelevisaUnivision’s #VotaConmigo campaign donated millions in airtime, while Meruelo Media’s #VozVotoVida initiative engaged thousands. Programs like Martes de Acción provided critical voter information and fought misinformation, including AI-driven disinformation. Rañón emphasized the coalition’s role in empowering Hispanic voters, fostering trust, and strengthening democracy through accurate and culturally relevant outreach efforts.