Katz Radio Group’s The Importance of the Black American Consumer 2025 reveals that AM/FM radio remains the most trusted and influential medium for Black adults, reaching 79% weekly—surpassing television’s 77%. “Radio provides a crucial in-road to $2.1 trillion in Black buying power by 2026,” Katz notes. Black radio listeners spend an average of 11 hours and 17 minutes per week with AM/FM, exceeding the national average by 22 minutes. Katz highlights that Black consumers, whose buying power has surged 71% since 2010, are twice as likely to try brands advertised on local radio. Trust and cultural inclusivity in advertising matter, with 60% associating ads with quality and 26% valuing culturally relevant messaging. Urban Adult Contemporary and Urban Contemporary formats lead in listenership, while Black radio’s community influence and trusted personalities offer advertisers authentic connections and consistent brand exposure. Full study available here: https://insights.katzradiogroup.com/the-black-american-consumer-impact-feb-2025?.