Radio sellers can learn to boost client conversations, streamline workflows, and drive stronger results during the second session of RAB’s AI Advantage for Radio Sales webinar series on Aug. 5 at noon CT/1 p.m. ET.
Hosted by Dave Casper, senior vice president, digital services, RAB, and Jeff Schmidt, senior vice president, professional development, RAB, the session spotlights RAB CopyWrite. Powered by OpenAI’s ChatGPT, this tool is designed specifically for broadcast radio and comes included with RAB membership. By answering four quick questions, sellers can generate customized radio scripts in minutes to sharpen sales presentations and improve efficiency.
Gerardo Martinez, chief revenue officer for Lazer Media and member of the RAB Multicultural Committee, will join the session to share how his team uses RAB CopyWrite. Martinez will highlight its Spanish-language capabilities and discuss how Hispanic broadcasters can better serve Spanish-language advertisers and audiences.
Attendees will discover how to create tailored copy fast, save time in the sales process, and use purpose-built AI resources to strengthen pitch meetings.
Registration is free for RAB members. Register here. Registered participants will receive an on-demand recording and companion resource page after the presentation. Nonmembers can join by contacting the RAB Membership team.
Future series presentations include Session 3, The AI Visibility Playbook for Radio, on Aug. 19, and Session 4, Why Radio: AI-Powered Selling, on Sept. 16.
Source: RAB