Cumulus Media has signed on as the first commercial broadcast licensee and launch partner for Xperi AutoStage Broadcaster Portal Premium. Cumulus plans to deploy the audience measurement platform across all 393 of its stations in 84 local markets.
The technology tracks in-car radio consumption by gathering aggregated, near-real-time data from dashboard systems embedded in approximately 16 million vehicles worldwide. The premium tier offers next-day sample data, observed listener behavior, and market-level consumption trends designed to provide advertisers with clearer campaign planning metrics.
Joe D Angelo, senior vice president of commercial strategy and partnerships at Xperi, said, “This agreement with Cumulus marks a major step toward deterministic measurement in broadcast radio.” Bob Walker, president of operations at Cumulus Media, noted that the platform provides unique heat maps displaying where listening is concentrated relative to advertiser brick-and-mortar locations. The platform delivers metrics including share of listening, audience flow, geographic patterns, and station rankings by daypart.
Source: Xperi Press Release