Radio Workflow co-founder and broadcast executive Fletcher Ford has spent his career helping broadcasters grow. Now, he is launching a personal project.
Today, Ford announced the debut of ALTered, a nationally syndicated, one-hour weekly Christian alternative rock radio show. The mission is to give Christian alternative artists a bigger stage and introduce more listeners to the music, stories, and message that have inspired him for years.
“This show isn’t about me,” Ford said. “It’s about the artists. I’ve always believed some of the most talented musicians in rock are creating Christian music, yet many listeners have never heard them. If ALTered helps people discover their next favorite band while giving these artists the audience they deserve, then we’ve accomplished exactly what we set out to do.”
Produced by Dave Levora, longtime producer of the successful Planet radio format, ALTered delivers today’s biggest Christian alternative and hard rock artists. The program features exclusive interviews, new music discoveries, authentic conversations, and Brent’s Pick, a weekly feature with Pastor Brent Sheridan. Ford wanted to create a show that felt authentic to both rock fans and longtime Christian music listeners.
“I never wanted to build a show that sounded like a sermon with songs in between,” Ford said. “I wanted to build a great rock show. The faith is genuine because it’s who these artists are. Their music speaks for itself, and their stories make it even more powerful.”
“Long before I was leading companies, I was simply a fan,” Ford said. “This music challenged me, encouraged me, and strengthened my faith. Creating ALTered is my opportunity to give something back to the artists who have poured so much into their music and into the lives of their listeners.”
Available on a barter basis, ALTered offers radio stations a professionally produced weekly program that combines modern alternative rock with meaningful storytelling. Stations interested in affiliating, hearing a demo, or learning more can visit www.AlteredRadio.com.
Source: Fletcher Ford