A new report from BIA Advisory Services identifies the integration of digital platforms as the primary revenue driver for the radio industry in the coming year. The firm’s “10 Trends for 2026” report suggests that while traditional over-the-air revenue remains stable, the real growth is found in geotargeted digital inventory and programmatic audio. BIA CEO Tom Buono noted that local advertisers are increasingly seeking precision and personalization in their campaigns, leading them to favor stations that can offer a blend of traditional broad reach and data-driven digital targeting.