A 2024 study by Signal Hill Insights and Sounds Profitable reveals shifting media habits, with 76% of news consumers still tuning into AM/FM monthly, though 24% report reducing their time with traditional radio. Digital alternatives are rising, as 93% of news podcast listeners use YouTube monthly, and 59% are increasing their time on the platform. Podcast engagement is strong, with 74% of news listeners tuning in weekly, averaging seven hours—one hour more than the typical podcast user. YouTube leads podcast access at 44%, surpassing Spotify (17%) and Apple Podcasts (9%). Video podcasts are favored by 87% of news podcast consumers. Word-of-mouth remains key for discovery, with 73% exchanging recommendations. Listener churn is driven by repetitive content, excessive ads, and better alternatives. As digital platforms gain ground, traditional radio faces mounting competition, signaling a major transformation in how Americans consume news audio. More: https://soundsprofitable.com/research/news-podcast-consumer/.