“Radio is still where people go to discover music”, we keep hearing. New data from Edison Research shows that, actually, streaming music services now reach more Americans than AM/FM radio does.
In his newsletter, radio futurist James Cridland says, “I’m of the opinion that music really isn’t the reason people tune into the radio any more. It’s not a very fashionable opinion. But this data does show that if radio broadcasters are relying on music to be their “unique selling proposition”, then they’re on borrowed time. Radio’s secret weapon is our people.”
Source: James Cridland, Edison Research