has signed a multiyear agreement with MusicMaster that grants exclusive rights to manage and sell advertising inventory across the company’s affiliate network beginning January 1. The partnership expands Skyview’s growing network audio sales portfolio and deepens MusicMaster’s business offerings to its broadcast clients.
MusicMaster develops widely used scheduling software that helps radio stations across all formats and markets organize programming and manage music rotation. The new deal enables Skyview to integrate MusicMaster’s affiliates into its established national ad sales infrastructure, creating new revenue opportunities for stations and advertisers.
“Through our partnership with Skyview Networks, we’re expanding the ways our clients can benefit from barter while creating additional opportunities for stations and advertisers across the industry,” said Laurie Knapp, CEO of MusicMaster. “Skyview’s proven success in network audio sales and their reputation for strong, collaborative partnerships make them the ideal ally as we continue to serve our broadcasters with the most effective business solutions in the industry.”
Skyview Networks CEO Steve Jones added, “MusicMaster is a leader in innovation across the audio landscape, and we are thrilled to welcome them to our network audio sales portfolio. This partnership will further elevate our position in the industry to deliver even greater value, creativity, and growth opportunities for our buyers and agency clients.”
The agreement positions both companies to strengthen their reach within the radio industry by combining MusicMaster’s global software footprint with Skyview’s experience in national ad representation. The collaboration underscores their shared commitment to innovation and efficiency in network audio sales while broadening monetization options for radio affiliates nationwide. For more information, visit www.skyviewnetworks.com and www.musicmaster.com.