Townsquare Media has expanded its Ignite digital advertising partnership program to six new markets through a new alliance with (longtime TLRN subscribers) Renda Media. The deal brings Townsquare’s white-label digital ad platform to Renda’s clusters in Florida and Pennsylvania.
Renda Media operates fifteen stations across Fort Myers/Naples and Jacksonville, Florida, as well as Pittsburgh, Indiana, Greensburg, and Punxsutawney, Pennsylvania. The partnership gives these markets access to Townsquare’s digital sales infrastructure, campaign tools, and marketing systems under the Ignite banner.
The collaboration is part of Townsquare’s Media Partnerships division, which supports other radio groups looking to grow their digital advertising operations without overlapping Townsquare’s own radio assets. This agreement marks the sixth such alliance, following previous deals with SummitMedia, Steel City Media, and others, and brings the Media Partnerships network to nineteen markets.
Townsquare President of Ignite, Todd Lawley, said the company is eager to support Renda Media’s expansion. “We’re excited to partner with Renda Media to bring our market-leading digital advertising solutions to their expansive client base. Through this partnership, we look forward to equipping Renda Media with the tools, insights, and proven strategic approach needed to strengthen their digital capabilities and accelerate client growth.”
Renda Media CEO Tony Renda, Sr. praised Townsquare’s track record in digital transformation. “Years ago, I heard of a radio company that was getting more involved with the digital business. Through the years, I have watched and admired Townsquare as they grew their digital business into a media leader. Renda Media is proud to announce our partnership with Townsquare. They bring years of digital experience, know-how, and professionalism to this partnership.”