During the conclusion of Radiodays Europe 2026, industry leaders emphasized that broadcast radio must maintain its prominent position within the automotive dashboard.
Edita Kudlacova, Head of Radio for the European Broadcasting Union, and Stefan Möller, President of the Association of European Radios, stressed that the industry must collaborate closely with car developers to preserve the FM signal. They argued that radio provides a unique human connection that automated streaming services cannot replicate.
The discussion highlighted that for radio to thrive, it must evolve through digital innovation while maintaining its core identity. Broadcasters were urged to participate in shaping the future of in-vehicle audio to ensure that local stations remain easily accessible to drivers. The session concluded with the message that the future of audio is not merely data-driven, but remains deeply rooted in human connection and local relevance.