A new survey reveals that radio remains a relevant source for news, even as digital platforms continue to grow in popularity. According to YouGov’s latest media data, 29% of U.S. adults reported using radio for news in the past month, a modest increase from 27% last year. While radio now trails behind social media (61%), television (60%), and even personal conversations (45%), it continues to hold a strong position among key demographics.
Older adults and conservative listeners remain the backbone of radio’s news audience. Among Americans 45 and older, 34% said they rely on radio for news, compared to just 23% of those aged 18 to 44. Political affiliation also plays a role: 37% of Republicans and 32% of Independents turn to radio for news, while only 23% of Democrats do the same. However, radio did see the largest increase among Democrats, rising six points year-over-year to 29%, signaling some potential for growth beyond its traditional base.
While digital platforms like podcasts, apps, and social media continue to expand their reach, radio has an edge in trust. A separate study from Katz Radio Group found that nearly 80% of U.S. adults consider radio a trustworthy source, outpacing newspapers and scoring more than three times higher than social media, which lags at just 27% trust.
YouGov’s own trust ratings reinforce that message. NPR, the only radio-specific brand listed, received a net trust score of +17, placing it ahead of every major TV network and alongside leading news brands like Reuters and the Associated Press. The Weather Channel, which provides radio content through Skyview Networks, earned the highest overall trust score at +49, followed by ESPN at +21.
Though radio outperforms newer platforms like blogs (11%), chatbots (5%), and even podcasts (25%), the broader trend is clear: consumers favor news experiences that are mobile, customizable, and on-demand. Email newsletters (22%) and video platforms (16%) are also gaining ground.