A new Pew Research Center report highlights shifting definitions of who qualifies as a journalist in 2025, with direct implications for radio newsrooms. While 59% of Americans believe journalists play an important role in society, nearly half say their influence is waning.
Traditional outlets still hold weight. Seventy-nine percent of respondents consider newspaper or website writers journalists, 65% say the same of TV anchors, and 59% apply the label to radio reporters. By contrast, 46% view podcasters as journalists, 40% include newsletter writers, and just 26% classify social media news creators. Younger adults are far more likely to grant legitimacy to podcasters and influencers, signaling long-term shifts in trust.
The study also revealed deep partisan divides. Among Democrats, 62% express confidence in journalists, compared with 27% of Republicans. Overall, most respondents see journalists as intelligent (63%) and well-intentioned (58%), but a similar 58% describe them as biased.
When asked what matters most, Americans ranked honesty and accuracy far above credentials. Ninety-three percent said honesty is essential in news delivery, while 84% emphasized accuracy. Seven in ten want news providers deeply informed on their beats, compared to 31% who prioritize affiliation with a news organization and 25% who say a journalism degree is necessary.
Pew’s report also shows evolving expectations of objectivity. Fifty-one percent of Americans say it is acceptable for journalists to advocate for their communities, but a majority oppose reporters publicly sharing political or religious views, particularly on social media. Younger audiences are more tolerant of visible perspectives, suggesting radio outlets serving Gen Z and Millennials may need different approaches than those targeting older listeners.