The fourth presentation in RAB’s One Voice for Radio live presentation series will feature data and insights from three survey periods using the Nielsen 3-Minute qualifier.
“Audience Lift: Impact to Action” features Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, who will share insights into the three-book data and how the lift in impressions, reach and frequency can be communicated and promoted.
This live presentation will take place at noon CT on Thursday, May 1:
“Audience Lift: Impact to Action” and accompanying resources are open to the radio and advertising industry. To register for this presentation, click here.