This new four-part live presentation series is designed to help local broadcasters harness artificial intelligence to support sales efforts, uncover opportunities and drive revenue growth. Beginning July 8, each session over the next four months will spotlight a new RAB AI tool — including ProspectingPro, CopyWrite, AI Visibility Playbook for Radio and Why Radio.
Hosted by RAB Senior Vice President of Digital Services Dave Casper and Senior Vice President of Professional Development Jeff Schmidt, each webinar will feature an overview of the featured tool, a live demonstration and real-world perspectives from radio broadcasters sharing how they are putting these resources to work in their own organizations, driving results and client success. The schedule features ProspectingPro on July 8, CopyWrite on August 5, AI Visibility Playbook for Radio on August 19 and Why Radio on September 9.
“AI is rapidly reshaping how sellers work, research, prospect and communicate,” said Dave Casper. “This series is designed to move beyond theory and show broadcasters practical ways to integrate AI tools into their sales strategies through demos, peer insights and real-world success stories.”
“The opportunity isn’t just adopting AI — it’s understanding where it can create meaningful value within the sales process,” said Jeff Schmidt. “Through this series, broadcasters will gain a clearer understanding of how these resources can support prospecting, messaging, visibility and demonstrating radio’s impact.”
Registration is free to RAB members. Attendees will have access to the presentations following the webinars. To find out more information about the series and register for his session, click here.