Kelli Frieler
Under RAB’s broader AI-for-Radio initiative, RAB is launching a new series of AI-focused live presentations in 2026. The series is designed to help sellers and managers navigate today’s fast-evolving, AI-driven marketing landscape with clarity, confidence and practical application.
Kicking off the first of the series, “Commands to Context: How Sellers Get Better Results from AI,” presented by Kelli Frieler, chief executive officer, Vibrant Impact, will explore how to transform AI from a simple task engine into a true sales thinking partner.
Using RAB’s 7 Steps to Selling Success framework, Frieler will demonstrate how adding human insight, client context and real business challenges to the LLM (large language model) enables sellers to generate stronger outcomes. This data inclusion will help your AI tool deliver more relevant ideas, sharper strategies and more effective client conversations.
The webinar begins at 12 p.m. CT on Wednesday, January 14, 2026
The live virtual presentation and accompanying resources are free to RAB members. To register for this webinar, click here.
RAB will continue to share updates on its expanding suite of AI-enabled services designed to help sellers engage with local clients in a constantly evolving media and technology landscape.