BIA Advisory Services released an update to its 2026 U.S. Local Advertising Forecast on Monday, indicating that political ad spending on over-the-air radio is tracking 12 percent higher than initial estimates. The report suggests that campaigns in contested congressional districts are shifting budget allocations from national social platforms back to local broadcasters to leverage high trust quotients. Analysts note that PACs are specifically targeting news/talk and urban formats in swing states to drive voter turnout for the upcoming midterms.