“Ava Hart,” the product of Andrew Johnson’s fertile imagination. (Better than seeing Tracy’s face again.)
Tracy Johnson has revealed his upcoming webinars, all free, all designed to benefit local radio stations.
Here’s what’s coming up:
- June 3: The Local Vault. How to build a plug-and-play local resource library to turn your station into a local content machine.
- June 10: Content Additives. Sneaky ways to add local flavor to every break by embedding local reference points.
- June 17: The Local Illusion. How to make syndicated or VT shows feel like they’re from your city
- June 24: The Power Of Personal Connections. How to monetize “low-hanging fruit” content like birthdays, shoutouts, and community calendars and make it sound awesome!
- July 1: Win The Moment. How to turn events and appearances into fan-fueled promotions that impact your community.
- July 8: Beyond The Tent. How to make live broadcasts and interviews sound great and sell better
According to Tracy, “Each workshop is self-contained, but it’s best to make it to the entire series. Can’t make it to one of the sessions? No problem. I’ll record it for you, and you can watch them on demand.”
The series is designed for radio programmers, on-air talent, promotions teams, and managers. The webinars all begin at 1:00 PM Eastern Time and last about an hour, with time reserved for Q&A. For more information, click here.