Local Radio Networks (LRN) has purchased Radio Workflow (RWF), creating the industrys first all in one platform for 24/7 music programming and back end office operations. This acquisition provides broadcasters with a turnkey solution that delivers cost saving synergies and improved creative output. By merging LRNs expertise in music formats with RWFs cloud based management, traffic, and billing technology, the companies offer a streamlined system designed specifically for small and medium market station owners.
Steve Swick, CEO of LRN, stated that uniting with RWF brings together unprecedented cost saving opportunities. Uniting with Radio Workflow allows owners to focus on growing their business up and down the Main Streets of their local communities, Swick said. Broadcasters no longer have to concentrate their personnel on programming and operations; instead, they gain both in a single, integrated solution.
LRN currently serves over 875 affiliated stations with 19 highly researched music formats. RWF adds a modern infrastructure that simplifies production and sales through AI powered tools. Fletcher Ford, Co-Founder of RWF, will join the leadership team as Chief Revenue Officer. By combining the passion and expertise of both Radio Workflow and LRN, we are assembling a team that represents the highest standards and technical excellence, Ford noted.
Shane Zammit, who serves as Chief Information Officer, emphasized the necessity of evolving broadcast infrastructure. Radio Workflow was built line by line, shaped by real stations, real pressure, and an uncompromising commitment to reduce the chaos behind the scenes, Zammit said. He believes the combined unit now possesses technology with scale built by people who understand the industry from the inside out.
The integrated platform includes ad order entry, real time analytics, and reporting tools to help stations remain competitive. To learn more about these new synergies, contact Donna Halverson at donna@localradionetworks.net or Matt Caldaronello at matt@localradionetworks.net. Additional information is available here.