The Library of American Broadcasting Foundation released a new series of pre-produced radio and television spots as part of its “Before It Was History, It Was Broadcast” initiative supporting America’s 250th anniversary. The new 30-second spots feature archival audio and visuals from the Library of American Broadcasting Special Collection at the University of Maryland. Each piece highlights how radio and television stations documented the nation’s defining moments as they unfolded, covering topics from children’s programming and game shows to I Love Lucy and historic events.
These messages complement the customizable shells LABF previously released, giving stations two ways to participate in the national commemoration. The new versions are fully produced and ready for immediate on-air use, complete with narration, archival elements, and royalty-free music. Television spots also include patriotic visuals reflecting the campaign’s theme.
“Broadcasters have always been the trusted link between historic events and the communities they serve,” said LABF Co-Chairs Deborah Parenti and Dave “Chachi” Denes. “These spots celebrate the journalists, storytellers, and stations that have brought defining moments into America’s homes. They also showcase the incredible depth of the Library’s archival treasures.”
Stations can download the pre-produced spots and the customizable shells by contacting Mary Collins, Executive Director, at Mary@LABFMedia.org or 847-910-8878.
“Giants” Luncheon
LABF will also host its annual Giants of Broadcasting and Electronic Arts Luncheon on Tuesday, November 17, 2026, to celebrate leaders who shaped the industry. This year’s class includes Kelsey Grammer, Debra OConnell, David Donovan, Skip Finley, Jaime Jarrín, Deborah Norville, Jane Pauley, David “Dave” Santrella, and Suzyn Waldman. Since 2003, the event has honored more than 270 figures whose achievements advanced the electronic arts and strengthened the broadcasting community.
Net proceeds from the luncheon support the LABF mission, including preserving and expanding the Library of American Broadcasting collection at the University of Maryland. Considered one of the largest broadcast history archives in the world, the collection helps grow, preserve, and provide access to materials documenting broadcasting’s influence on culture and history.
Source: the Library of American Broadcasting Foundation