The Global Advertising & Marketing Spending Forecast 2025-2029 from PQ Media predicts a slowdown in ad spending due to inflation concerns and potential trade tariffs, particularly affecting radio revenues. While global advertising grew 8.7% in 2024 to $1.776 trillion, growth is expected to slow to 5.3% in 2025. The U.S. remains the largest media market, with $708.45 billion in ad investments, fueled by political spending during the presidential election. Digital and alternative media dominate, comprising 52% of global media spending in 2024. However, PQ Media suggests opportunities for radio, as brands wary of misinformation on social media may shift toward trusted platforms like AM/FM. Additionally, steady retail activity offers local market potential. PQ Media CEO Patrick Quinn remains optimistic beyond 2025, citing upcoming global elections and the 2026 FIFA World Cup as catalysts for accelerated growth, noting, “We expect the overall advertising and marketing sector to grow at an accelerated rate in 2026.”