GeoBroadcast Services (GBS), the company behind ZoneCasting and MaxxCasting, has petitioned the FCC to allow FM boosters to fully replace traditional main transmitters. As part of its “Delete, Delete, Delete” deregulation initiative, GBS argues that centralized high-power transmitters are outdated and unnecessarily costly.
The current rule requiring a primary transmitter dates back to a time when it was the only practical method for wide-area radio coverage. GBS proposes that modern distributed transmission systems offer better service, lower environmental impact, and greater resilience, especially in emergencies.
To bolster its case, GBS cites Maxima 105.7 (KOAS), a Spanish-language Classic Hits station licensed to Las Vegas. While its main signal originates from Dolan Springs, Arizona, its FM booster atop The Strat in Las Vegas provides superior local coverage.
GBS says these systems reduce operational costs, energy use, and vulnerability to natural disasters, while enabling broadcasters to better serve dense urban areas.
The proposal doesn’t mandate change but offers flexibility. “Technology has changed, and so should the rules,” said a GBS spokesperson. The petition emphasizes that broadcasters can still use main transmitters if they choose, but should have the option to embrace newer, more efficient technology.