The NAB’s Depend on AM campaign is gaining momentum with the addition of leading Christian and Conservative voices, who have joined forces to advocate for keeping AM radio in vehicle dashboards. With growing bipartisan support in Congress for the AM Radio for Every Vehicle Act, the broadcast industry is enlisting influential figures to help secure public and legislative backing.
Salem Media Group has brought several of its high-profile syndicated hosts into the campaign, including Charlie Kirk, Focus on the Family President Jim Daly, Harvest Christian Fellowship Pastor Greg Laurie, and Family Research Council President Tony Perkins. These additions are intended to reach and energize religious and politically active audiences who rely on AM radio as a key platform for information, inspiration, and community.
The public service announcements featuring these leaders will run nationally as part of the NAB’s awareness effort. They highlight AM radio’s unique role in public safety, emergency communication, and cultural diversity. The campaign coincides with progress in Congress, where the AM Radio for Every Vehicle Act has cleared major hurdles in both chambers. The bill would require all new passenger vehicles sold in the U.S. to include AM radio as a standard safety feature, citing its critical role in the Emergency Alert System.
The National Religious Broadcasters organization is now urging its members to join the effort, amplifying the message across hundreds of faith-based stations nationwide. The goal is to bolster grassroots engagement and remind lawmakers that millions of Americans depend on AM radio every day.
NRB President Troy A. Miller underscored the campaign’s importance in a recent op-ed for Radio Ink. “The ‘death of radio’ narrative collapses under one statistic: AM/FM still reaches far more Americans each week than any individual streaming‑audio or social‑media service,” he wrote. “Preserving [AM radio] is not an exercise in nostalgia but an investment in public safety, civic pluralism, and spiritual vitality. The signal is strong; our stewardship of it must be equally so because radio still has America’s ear.”