Cumulus initiated a new round of job cuts impacting sales, programming, and podcasting personnel across multiple markets.
The layoffs arrive as the broadcaster works through its restructuring process following a prepackaged Chapter 11 bankruptcy filing executed in March.
The ongoing workforce reductions have notably affected legacy rock brands. In San Francisco, morning personality Lamont Hollywood was released from classic rock station KSAN after spending 37 years with the cluster. In Atlanta, alternative rock station WNNX lost the majority of an on-air morning cast that management had only recently reunited. These staff reductions mirror a broader industry trend of workforce contraction as major operators try to manage debt and stabilize balance sheets in a challenging advertising environment.
Heath Freeman, president of Alden Global Capital, recently acquired a 32 percent voting interest in the reorganized company.
Local station managers and sales directors across the industry are closely watching Cumulus Media as it attempts to reorganize its operations, cut expenses, and emerge from bankruptcy with a leaner operational structure.
Source: Cumulus Media