BIA Advisory Services and the Media Financial Management Association have formed a strategic content partnership delivering member access to webinars, custom briefs, and selected BIA datasets and services.
Across the year, multiple webinars will examine broadcast and digital trends, the economy’s impact on ad revenue, FCC ownership rules, shifts in advertising, and emerging technologies. The first session, Thursday, October 23, will outline 2025 revenue expectations and an early 2026 outlook, drawing on insights from BIA’s TV and Radio M&A: Ownership and Market Profiles to inform analysis of acquisitions, duopolies, and market swaps.
BIA analysts will also produce exclusive briefs for MFM members on the local linear and digital video marketplace, cross-platform strategy, digital transformation, and audience fragmentation. The inaugural brief, slated for early November, will assess 2025 broadcast-station sales trends and highlight emerging ad-revenue opportunities.
MFM President/CEO Joe Annotti said the alliance gives members timely forecasting and market intelligence during a period of rapid change, adding that BIA’s strategic and financial expertise can help drive growth and innovation. BIA founder and CEO Tom Buono said the collaboration is designed to equip financial media professionals with the analytics and tools needed to succeed as the industry evolves, emphasizing support for sustained growth and performance.