A report released by Audacy claims that its listeners are three times more likely to be heavy spenders than the average U.S. adult. The data, timed for the 2026 back-to-school retail season, highlights that 80% of parents listen to AM/FM radio weekly. The study suggests that audio provides a consistent connection to this demographic, who are prioritizing value over brand loyalty and actively seeking deals. Audacy posits that its audience consistently outspends average households on categories relevant to the season,including clothing, athletic gear, and electronics.
Source: Audacy Inc. via Audacy Insights