XR, formerly known as Extreme Reach, has integrated its advertising operations platform with Kinetiq Political Insights, giving political campaigns and agencies access to real-time political advertising intelligence alongside campaign delivery data.
Kinetiq Political Insights combines Kinetiq’s monitoring and creative intelligence with National Media Insights’ political ad-spend data. The integration adds XR’s local and national ad-delivery information, allowing users to view competitive spending, creative activity and campaign delivery in one place.
The companies say the system is designed to help political advertisers make faster decisions during the midterm campaign cycle, including adjustments to media plans, creative assets and delivery targets.
“In political campaigns, information is only as valuable as your ability to act on it,” says Kinetiq CEO Kevin Kohn. He says the integration lets campaigns and agencies respond to changing media, market and messaging conditions before opportunities pass.
XR CEO John Batter says political marketers increasingly need to make decisions quickly.
“Political campaign marketers need to make critical decisions in hours, not days,” Batter says. “That’s what makes this partnership so powerful.”
The platform also lets users see which version of a political ad is running and how it is performing across local audiences and channels.
Source: XR press release