Marketron has updated its ROI Calculator, offering
projections for 2024-2026. This free tool aids radio sellers in forecasting advertising
revenue for over-the-air and digital sales. Users input 2023 revenue to generate
forecasts and compare digital performance with other stations in small, medium, or
large markets. Graphs visualize benchmarks, and users can download comprehensive
PDF reports. Marketron’s update offers insights into stations’ digital advertising
performance compared to peers. The ROI Calculator is accessible on Marketron’s
website.