Katz Media Group’s 2023 Radio Station Engagement Study reveals the strong connection Black listeners have with radio, particularly within music formats, as Black History Month commences. The study indicates a highly engaged audience, with 70% having a preferred station and an average listener loyalty spanning 18 years. The emotional attachment starts in their 20s and extends into their 40s, offering a constant companion through life stages. For advertisers, this presents a significant opportunity, as 57% of Black listeners are inclined to support brands featured on their favorite stations.