SAG-AFTRA has joined the call for AI regulation in political ads, advocating for mandatory AI content disclosures. Representing over 160,000 media professionals, the union expressed concerns to the FCC about AI-generated content threatening individual rights and the integrity of democracy. It supports requiring broadcasters to inquire about AI use in political ads and maintain disclosure records for transparency. SAG-AFTRA has previously negotiated AI protections in entertainment, ensuring performers’ likenesses are not exploited. The union’s push for AI regulation in political ads aligns with efforts to safeguard personal rights and public trust in media, potentially setting global standards.