A new report by Quu
unveils the intricate role of radio in the top-selling US vehicles, revealing that all of the
top 100 models include radio capabilities, although only 36% feature a dedicated radio
button. Conducted between November 2023 and January 2024, the study scrutinized
vehicle dashboards to assess radio integration, with findings indicating both
opportunities and challenges for radio broadcasters in the evolving automotive
landscape. Led by broadcast radio researcher Doug Hyde, the data analysis is available
at QuuReport.com and offers insights into trends and strategies for the industry.
Notable contributors such as Fred and Paul Jacobs, Joe D’Angelo, and Mike McVay will
discuss the report’s implications in an upcoming webinar. Key points include the rise of
built-in streaming apps and the presence of HD Radio in two-thirds of new vehicles,
with exceptions noted in General Motors models. Quu CEO Steve Newberry
emphasizes the report’s significance as a benchmark for radio’s progression in vehicles,
guiding future strategies amidst evolving entertainment preferences.