A new survey by Katz Radio Group reveals that 8 in 10 US Hispanic adults trust radio, making it the most credible traditional medium for this demographic. Radio surpasses newspapers by 4 points and outperforms television and magazines by larger margins. In contrast, only 4 in 10 respondents trust social media, making radio twice as trusted. The survey highlights radio’s continued dominance among Hispanics, with 72% of Spanish-language audiences regularly tuning in. Additionally, 70% listen for at least an hour daily, and radio plays a key role in news consumption, offering brands a trusted platform to connect with Hispanic consumers.