SiriusXM has launched Free Access, an ad-supported, in-car subscription plan available through select vehicles with SiriusXM’s 360L hybrid radios. This move aims to compete with AM/FM and streaming services. Free Access, currently invitation-only, allows users to access various channels without financial information but requires use every 60 days to avoid permanent deactivation. The service is limited to certain Cadillac, Chevrolet, GMC, Ford, Dodge, Subaru, Volvo, and Nissan vehicles and cannot be transferred between vehicles or used on mobile apps. This initiative comes as SiriusXM faces challenges with subscriber growth, with a decline in self-pay subscribers and minimal listening time gains.