Ratings data shows broadcast radio rebound.

Westwood One/Cumulus Chief Insights Officer Pierre Bouvard has analyzed the latest Nielsen radio ratings, and has found that AM/FM radio has returned to within 5% of its pre-pandemic listening levels. Furthermore, according to data from Apple Maps, in-vehicle listenership has actually surpassed where it was before the health crisis.

Leave a Reply

Your email address will not be published. Required fields are marked *