Our medium took center stage as the kickoff panel at Advertising Week 2012 in New York. “How Radio Creates the Next Star” featured a keynote from Grammy award-winning music industry executive/songwriter/producer L.A. Reid, as well as Epic Records COO Mark Shimmel, IDJMG President/COO Steve Bartles and PepsiCo Executive Bozama Saint John.
Commenting on the session, Clear Channel Media and Entertainment/NYPresident/Market Manager Joe Puglise—who is also the Chair of New York Market Radio (NYMRAD)—noted, “Radio is not a passive medium. It is a uniquely powerful tool that influences tastes, establishes trends, and defines brands.”