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From the Radio Sales Café

JOIN THE DISCUSSION FOR FREE
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UPCOMING INDUSTRY EVENTS

Sep 16
September 16 @ 1:00 pm - September 17 @ 2:00 pm

RAB AI Tools: Why Radio: AI-Powered Selling

Sep 25
September 25 - September 26

Georgia Association of Broadcasters Convention (GABCON)

Oct 8
All day

Radio Hall of Fame Induction Ceremony

Nov 17
11:30 am - 2:00 pm

Giants of Broadcasting and Electronic Arts Luncheon

View Calendar

MANAGEMENT

Management

Yes, We Can Attract the Young Talent Radio Needs!

August 1, 2026

By Holland Cooke We just can’t do it with yesterday’s playbook. In Future Work World, Barry Winkless argues that organizations must intentionally design themselves to “excite, entice, and engage” the next generation of talent. He’s talking about the future of…

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TLRN Mission Statement

THE LAST WORD (OPINION)

The Last Word

Everything is Sales

August 1, 2026

When I was consulting a radio station in upstate New York, we had an operations manager who really got it. He once told me, “If you have ten problems and one of them is a sales problem, you have one…

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SALES

Sales

A Combination You Control

July 30, 2026

There is a lot of data gathered by the RAB and others about how radio can boost print advertising. This is a good way to grab a slice of your advertiser’s print budget, cutting into the dollars that go to…

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Publisher & Editor, Jay Mitchell | Contributing Editors, Jay Douglas, Pat Bryson | Founder, Bob Doll (1933-2010) | ISSN 1074-0082 | Founded 1983
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