Edison Research’s Share of Ear dataset provides insights into audio platform preferences during different dayparts. While mornings remain radio’s peak period, with the 6-10 am slot being the highest for AM/FM radio, midday (10 am-3 pm) emerges as prime time for podcasts, streaming, audiobooks, owned music, and SiriusXM. Traditional radio faces competition from ad-free audio platforms during office and at-work hours, where heavy commercial spotloads impact its share. YouTube’s music listening peaks from 7 pm to midnight, a departure from conventional audio consumption patterns. This anomaly is attributed to YouTube serving as a “screened” audio source or background noise. The analysis focuses on each platform’s listening share within specific dayparts rather than overall figures, offering valuable insights for advertisers navigating diverse audio consumption patterns.