Audacy’s surveys spanning 2021 to 2023 reveal the enduring popularity of traditional AM/FM radio as the preferred audio source in connected cars, surpassing music streaming services. The research underscores drivers’ evolving preferences for interactive dashboards and voice-activated features, with safety and ease of use as top priorities. The shift towards dashboard-controlled systems sees a 10% increase in usage, contrasting with a 17% decline in phone-based audio functions. Identified as ‘super users,’ radio app and voice command users exhibit higher engagement with radio advertising, particularly in sectors like home improvement and financial services. Advertisers are encouraged to tailor their messages to these engaged listeners, who are more likely to research, visit stores, and make purchases after hearing radio ads. The findings underscore radio’s resilience and relevance in the evolving landscape of in-car audio experiences.