Super Bowl LVIII made history as the NFL’s most-watched event, drawing over 123 million viewers according to CBS Sports. Whether attributed to Taylor Swift, the matchup, or the ads, radio played a significant role in the hype. Katz Media Group’s survey of over 500 listeners found AM/FM radio crucial in continuing Super Bowl conversations, with 70% engaging in game-related discussions post-event, especially in cars where 70% tuned in. Music stations led conversations among women, while sports stations dominated among men, followed by news and music formats. These findings echo NFL Commissioner Roger Goodell’s acknowledgment of radio’s vital role in reaching diverse fan bases nationwide.