Odeeo CEO Amit Monheit predict key trends shaping audio advertising in 2024. Anticipating a surge in programmatic audio buying, they align with industry expectations, emphasizing advertisers’ desire to scale audio campaigns effectively. The sector will also witness increased attention to third-party measurement, brand safety, and suitability, especially crucial amid the approaching US election cycle and rising politicized content. Privacy regulations’ impact on targeted advertising prompts a return to traditional reach and frequency metrics, with the industry exploring attention as a new metric. Small to medium businesses are expected to embrace AI-driven audio creativity in 2024, facilitated by generative AI tools. Odeeo expresses optimism about the continued growth of in-game audio adoption by advertisers and gaming studios in the coming year, foreseeing ongoing transformation in the audio and gaming spaces.