The NAB has launched “Martes de Acción” to encourage Hispanic voter turnout. This initiative, part of the Hispanic Media Get Out The Vote Coalition, involves weekly campaigns across media platforms like radio to inform voters about key election topics. The goal is to boost civic engagement and counter misinformation. More than 36.2 million Hispanics, representing over 18% of the U.S. population, are eligible to vote. The campaign involves organizations such as Telemundo, Cox Media, and TelevisaUnivision. NAB’s efforts also include an Election Preparedness Initiative to ensure broadcasters can educate and engage voters effectively.