The National Hispanic Media Coalition (NHMC) is urging the FCC to regulate AI in political ads to protect Hispanic voters from misinformation. Citing the community’s vulnerability to AI-generated content, especially in Spanish-language media, the NHMC highlights the risk of disinformation that could mislead voters and erode trust in the democratic process. They advocate for mandatory multilingual AI disclosures in political ads. The coalition stresses that AI’s ability to create culturally tailored content increases the danger of manipulation, calling for regulations to safeguard Latino voters from deceptive practices and ensure transparency in the political process.