A study by Audacy and Alter Agents found that local news radio is the most credible information source, with 85% of listeners considering it “very credible” or “somewhat credible,” surpassing TV, social media, and other platforms. The survey of 2,542 listeners across seven major markets revealed that 94% are registered voters and highly engaged in political issues. Local news radio listeners are also affluent, with many earning $250,000+ annually. Despite radio’s credibility, the industry faces challenges, with news stations closing due to declining profits. Audacy emphasizes the need for credible news, while marketing hesitance affects support for journalism.