The FCC granted a partial extension for comments on the regulation of AI-generated content in political ads after a petition from the NAB and Motion Picture Association. They argued for more time due to the complexity of the issues, but the FCC only extended the deadlines by 15 days for comments and 22 days for replies, rather than the 30 and 45 days requested. The new deadlines are September 19 and October 11, 2024. The extension allows for more thorough input, but it’s unlikely the FCC can implement the disclosure rule during the current campaign season.