One of the very best ways of making an impression with your advertising is through testimonials.
Here’s why:
- You can say great things about your product or service without seeming to be bragging.
- They’re authentic.
- You can talk about different features/benefits by cherry-picking quotes.
- The reader may know or recognize the “testifier,” which builds credibility.
As long as the layout of your ad is consistent, you can rotate testimonials either to promote different features and benefits, or use different voices do express one feature / benefit in a number of ways.
Try it — it works!